CASE STUDY
Digital Platform Development: HobbyIdeas
Pidilite Industries Ltd
Arts & Crafts, E-learning, Community Platform
Comprehensive Digital Platform for Art & Craft Community
Overview
HobbyIdeas.in, developed for Pidilite Industries, is a comprehensive digital platform connecting over 4000 art teachers with students, offering content sharing, workshop management, and an e-commerce marketplace for handcrafted items. The platform promotes community building, enhances product awareness, and facilitates skill development through interactive features and a scalable infrastructure. The solution integrates content management, community engagement, and business opportunities, driving growth for both educators and the brand.
The Challenge
Pidilite Industries sought to develop a digital ecosystem for their art and craft community but faced several key challenges:
Scattered Information:
Art-related content and resources were spread across multiple platforms, making it hard for users to access relevant information.
Limited Visibility:
Art teachers and workshops had minimal exposure, hindering their ability to reach potential students.
Lack of Content Sharing Platform:
There was no centralized platform for sharing DIY tutorials, craft instructions, and creative projects.
Inefficient Workshop Management:
Workshop scheduling, attendance, and analytics were manually managed, leading to inefficiencies.
Product Awareness:
Pidilite needed to educate users about their products while promoting their marketplace for handcrafted items.
Solution Implemented
Workshop Management System
- Location-based discovery of workshops.
- Detailed teacher profiles with credentials.
- Booking, scheduling, and attendance tracking.
- Workshop analytics dashboard for insights.
Content Management System
- DIY project tutorials and craft instructions.
- Video content integration for step-by-step guides.
- Blog management for content sharing.
- Downloadable design sheets for users.
Community Features
- User profiles for sharing creations and engaging with others.
- Community interaction through posts, comments, and sharing.
- Expert recognition and social media integration.
E-commerce Integration
- Handcrafted items marketplace for buying and selling.
- Product catalog showcasing art supplies and handcrafted goods.
- Secure payment processing and order management.
Technical Implementation
The platform was developed with a responsive, mobile-first frontend, a scalable backend architecture, and a robust database to manage user data, content, and analytics. Cloud hosting ensured reliable performance, while a content delivery network optimized global access and real-time updates were integrated for enhanced user experience.
Frontend
- Responsive design with a mobile-first approach.
- Interactive UI elements and real-time updates.
For Surgery Centers
- Scalable architecture.
- Secure user authentication.
- Integrated analytics system.
For Physicians
- Workshop tracking.
- User management and content repository.
- Analytics storage.
Results & Benefits
For Art Teachers
- Increased workshop visibility and better student engagement.
- Simplified workshop management and enhanced credibility.
- Access to resources for teaching and community support.
For Students
- Easy discovery of workshops and access to quality content.
- Enhanced community interaction and skill development.
- Product guidance and hands-on learning.
For Pidilite
- Improved market insights and data-driven decision-making.
- Enhanced brand visibility and community engagement.
- Increased product awareness and targeted marketing opportunities.
Key Metrics
- 4000+ active art teachers.
- Nationwide workshop coverage and increased participation.
- Higher community engagement and content interaction.
- Enhanced product awareness and customer education.
